Banner advertisements are a special type of Hypertext Links, which instructs a web server to lead to the particular website with the help of simple HTML coding when viewers click on the designed Box or banners. You might have noticed that, when you are on some websites a plain HTML and many times Graphical advertisement banners will come as a Pop Up. These are called Banner Advertisements.
Banner advertisements will be the most successful media if it really pulls out more viewers by its good looking and its click through technique. It is very best way to make viewers to see the products and brand name very often so that they have it in their mind and might visit sometimes later. Another mode s a lengthy Side Banner Advertisements. This tall sidebar is also called as a skyscraper advertisement.
Sidebar advertisements is more preferred as it is placed vertically and can not be ruled out from the viewers sight as it can't be scrolled down. Sidebar advertisements has the ability to attract and make 2 or 3 times better results than Banner Advertisements.
Flash animated banner advertisements has more power of attracting viewers.
Two types of Banner Advertisements are available. One is a Paid Banner Advertisement and the second one is Free Banner Exchange. Paid Banner Advertising is placing a banner in a known website for a particular period by paying a fee to the website. Free Banner Exchange is exchanging banners with the related websites, sometimes with competitors' websites.